Analytics and Reporting
1. What types of reporting are included with CTCX Digital Marketing pricing packages?
Each CTCX Digital Marketing pricing package includes tiered reporting support:
- Essential Visibility Package: Monthly summary report with key performance metrics (traffic, reach, engagement)
- Performance Boost Package: Monthly report + strategic highlights, insights, and top-performing content breakdown
- Digital Dominance Package: Full reporting suite with channel-level data, conversion tracking, ROI reports, and strategic recommendations
All packages include a live check-in or summary video to explain what the data means.
2. Can you provide custom or enhanced reporting beyond the standard package?
Yes. If you need more detailed, department-specific, or investor-level reporting, we offer add-on services for:
- Weekly reporting cadences
- Channel-specific dashboards
- Geo-specific or demographic reporting
- Sales funnel tracking and CRM integration
- Attribution modeling
We also tailor reports for investor updates, board meetings, or multi-brand portfolios.
3. How do you determine the most important data to track?
We align reporting with your business goals, not just vanity metrics. For example:
- If you need leads → we track cost-per-lead, conversion rate, and funnel drop-offs
- If you’re growing brand visibility → we track reach, branded search, and engagement time
- If you’re selling products → we track ROAS, cart abandonment, and product-level performance
This way, every number in your report actually means something.
4. What type of marketing data is most valuable to collect?
Valuable data includes:
- Traffic sources (where users are coming from)
- Keywords (what they’re searching)
- Conversions (what they do once they land)
- Location, language, and device data
- Ad spend vs revenue by campaign
- CRM pipeline and sales conversion
When combined, this helps us optimize spend, content, and targeting to drive meaningful outcomes.
5. How does reporting help us target the right regions and audiences?
Reporting reveals the reality of who’s engaging with your content vs who you think your audience is. We use tools like GA4, HubSpot, Meta, and Google Ads geo-data to answer questions like:
- Are your top clicks from cities you’re not servicing?
- Are your best conversions coming from specific regions?
- Are certain audiences bouncing more than others?
This intel lets us adjust campaigns by geography, language, or vertical to maximize efficiency and reach the markets that matter most.
6. What is the difference between Essential, Growth, and Advanced analytics?
Here’s our tailored version for your Analytics Tools / Setup review:
Essential Analytics Setup:
- Google Analytics 4 (GA4) installation & configuration
- Basic goal & conversion tracking (forms, clicks)
- Google Search Console setup
- Monthly performance dashboard (traffic, top pages, conversions)
Best for startups or businesses who just need visibility into website performance.
Growth Analytics Package:
- Everything in Essential plus:
- Google Tag Manager setup for advanced tracking
- Integration with advertising platforms (Google Ads, Meta Ads)
- Custom event tracking (e.g., video views, button clicks, downloads)
- Audience & funnel reporting for key customer journeys
- Monthly insights & recommendations report
Best for growing teams that need actionable insights to guide marketing.
Advanced Analytics Suite:
- Everything in Growth plus:
- Full cross-channel dashboard (GA4, Ads, SEO, Social, Email)
- Attribution modeling & ROI tracking
- Advanced e-commerce/event tracking (cart, checkout, revenue)
- CRM/marketing automation integration (HubSpot, Salesforce, etc.)
- Quarterly strategy sessions with deep-dive analysis
Best for established businesses needing end-to-end performance intelligence and strategic decision-making.
7. Will I be able to update my site after it's launched?
Yes—and we’ll train you. All CTCX Digital-built sites are handed off with the tools and knowledge you need to manage content, make edits, and track performance. We’ll also offer ongoing support if you need a team to handle updates while you focus on growth.
8. Can I access reports on mobile while traveling?
Yes. With our CTCX Studio-powered app, you can view all analytics on the go — from campaign performance to conversion tracking — directly on your phone or tablet.
9. How quickly can I get support if I have a question about my data?
You can use our built-in account management chat anytime. Send us a message from your dashboard, and our team can respond and adjust campaigns in real time.
10. Do you provide competitor benchmarking in your reports?
Yes. We can include competitor data to show where you rank in visibility, performance, and market share, so you always know how you compare.