PPC Advertising
1. What is PPC, and why is Google Ads the most famous platform?
PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Google Ads dominates PPC because Google owns over 90% of the global search market. Since its launch in 2000, it’s become the go-to for businesses that want to show up precisely when people are searching for their products or services.
2. What industries benefit most from PPC?
PPC excels in:
eCommerce and retail
SaaS and software
Legal and financial services
Medical and dental practices
Home services (HVAC, plumbing, etc.)
Education and training
B2B lead generation
But nearly every industry can succeed when campaigns match buyer intent.
3. Can I advertise in niche or industry-specific platforms outside of Google and social media?
Yes, and in many cases you should. Industry-specific platforms often yield higher-quality traffic and lower CPC. Examples include:
Legal: Avvo, Justia
Medical: Healthgrades, WebMD
Travel: TripAdvisor, niche blogs
Construction: Houzz, Porch
Food & Bev: Epicurious, specialty marketplaces
B2B: Trade journals, SaaS review sites
We help you find placements that align with your vertical.
4. What are the best promotions or campaign types for PPC success?
Top performers include:
Limited-time offers to create urgency
Free trials or freemium options for SaaS/products
Lead magnets like ebooks, guides, or checklists
Seasonal campaigns (holidays, back-to-school, etc.)
Geo-targeted promotions for local visibility
We A/B test everything—offer, copy, creative, CTA—to scale only what works.
5. What if my previous PPC campaigns didn’t work?
Bad PPC doesn’t mean PPC doesn’t work. Usually, failure comes from:
Weak landing pages
Poor ad copy or targeting
Wrong keyword strategy
Lack of tracking or optimization
We rebuild from the ground up—aligning ads with offers, improving creative, and tightening targeting until ROI shows up.
6. How do we make sure PPC ads don’t waste budget?
By protecting every dollar with:
Smart keyword matching (avoiding wasteful broad match)
Negative keywords to block irrelevant clicks
Geo-targeting for qualified traffic only
Ad scheduling to run at peak times
Continuous conversion tracking and optimization
Waste happens when PPC is left on autopilot. We run campaigns actively, not passively.
7. How do I track ROI from PPC?
We track performance using:
CPC (Cost Per Click)
CTR (Click-Through Rate)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Integrated with CRMs like HubSpot or Salesforce, PPC data shows not just which lead came from where, but whether that lead actually closed.
8. What is remarketing (why do ads follow me online)?
Remarketing uses cookies or tracking pixels to recognize visitors and show them your ads later on platforms like YouTube, news sites, or apps. It’s not creepy—it’s smart marketing. Done right, remarketing converts “almost customers” into paying ones by keeping your brand top of mind.
9. Can I block ads and tracking?
Yes, users can block ads with:
Browser ad-blockers (uBlock, Adblock Plus)
Privacy settings in Google and Meta
Incognito mode
iOS/Android ad tracking settings
As marketers, we respect user privacy and design opt-in, compliant campaigns that still convert without being intrusive.
10. What are the different types of paid ads available on Google?
Search Ads – Text ads in Google search results
Display Ads – Visual banners across websites in the Google Display Network
Shopping Ads – Product listings with images and prices
Video Ads – Skippable/non-skippable ads on YouTube
Performance Max – AI-driven campaigns across Google’s properties
Local Ads – Target people near your physical location
App Promotion Ads – Drive installs and engagement for apps
We recommend based on your goals, not what’s trendy.