Social Media Marketing
How often should businesses post on social media?
The “right” frequency depends on your audience and resources, but general best practices are:
Instagram/TikTok: 3–5 posts per week
LinkedIn: 2–3 posts per week
Facebook: 3–4 posts per week
YouTube: 1–2 videos per month
Quality beats quantity. We build a cadence that’s sustainable, consistent, and focused on engagement over noise.
How does influencer marketing overlap with social media campaigns?
Influencer marketing often runs through social channels, amplifying reach and credibility. While influencers drive awareness, we integrate them into your campaigns with clear calls-to-action, tracking links, and measurable outcomes.
It’s not about vanity metrics—it’s about conversions and long-term brand alignment.
Can AI help optimize social media marketing?
Yes. AI tools accelerate tasks like:
Content ideation and copy drafting
Hashtag and keyword optimization
Social listening and sentiment analysis
Predicting best posting times
A/B testing ad creatives
But AI is a support tool. We combine it with human creativity and strategy to ensure content is engaging, authentic, and brand-aligned.
How do you choose which platforms are right for my business?
We match platforms to your industry, audience demographics, and goals. For example:
B2B → LinkedIn, YouTube
Retail/eCommerce → Instagram, TikTok, Pinterest
Local services → Facebook, Google Business Profiles
We prioritize where your buyers are active—not just what’s popular.
Do you provide content creation or only management?
We do both. Content creation includes graphics, short-form videos, reels, carousels, and branded assets. Management covers scheduling, publishing, monitoring, and community engagement.
Together, this ensures your social presence is consistent, polished, and aligned with your broader marketing strategy.
How do you measure ROI from social media campaigns?
We track KPIs aligned with your goals, such as:
Engagement rate (likes, comments, shares)
Reach and impressions
Click-through rates
Conversions and sales
Cost per lead/customer (for paid campaigns)
We don’t just send reports—we translate data into actionable recommendations.
What’s the difference between organic and paid social media marketing?
Organic social = Free content (posts, stories, reels) designed to engage your audience, grow brand awareness, and nurture community.
Paid social = Sponsored ads that amplify reach, target new audiences, and drive measurable conversions.
The best results come from combining both—organic builds trust, paid accelerates growth.
How do you build a social media strategy?
We start by mapping your goals, audience, and brand voice. Then we create a balanced plan of content types—awareness, engagement, and conversion—layered with paid and organic strategies.
Every strategy includes an editorial calendar, optimized posting cadence, and KPIs to measure performance.
What social media platforms do you manage for clients?
We manage:
Instagram
Facebook
LinkedIn
TikTok
YouTube
Pinterest
Google Business Profiles
We tailor your presence to your audience and industry—so you’re not wasting effort posting where it won’t convert.
What is social media marketing (SMM), and why is it important?
Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, TikTok, YouTube, and others to connect with your audience, build your brand, drive traffic, and generate sales.
It matters because it meets customers where they already spend their time—scrolling, searching, and shopping every day.