Digital Marketing
1. What types of services does CTCX Digital provide?
We deliver digital growth through three engagement models:
Ongoing Plans – Subscription-based plans (Foundational, Performance, and Elite) that cover a comprehensive range of digital marketing services to fuel consistent growth.
Launch Packages – 9 ready-to-go packages designed to get new businesses, products, or campaigns launched quickly and effectively.
Custom Engagements – Bespoke consulting and strategy sessions where we craft a tailored solution unique to your goals and industry.
2. Are there standard strategy frameworks in digital marketing, and how does CTCX Digital compare?
Yes—there are several well-known frameworks used across the industry, such as:
- RACE (Reach, Act, Convert, Engage)
- See-Think-Do-Care
- The Bullseye Framework
- Hero-Hub-Help
- T-Shaped Strategy
At CTCX Digital, we respect these models—and we’ve evolved them. Our strategy arm, CTCX Consulting, uses the GTM ONDA Model, a proprietary methodology. It combines AI-assisted research, reusable IP, culturally fluent go-to-market plans, and multi-market sensitivity. Unlike traditional frameworks, ONDA is modular, global, and built for speed and scale.
3. What’s the difference between influencer marketing and affiliate marketing?
Influencer marketing is about building brand awareness and credibility through content creators, while affiliate marketing is focused on performance-based sales through tracked referral links.
Influencer vs. Affiliate:
- Paid for content or reach vs. Paid per sale or action
- Focused on engagement vs. Focused on conversion
- Great for branding vs. Great for ROI tracking
At CTCX Digital, we help you do both—strategically and scalable.
4. What is PPC, and why is Google Ads the most famous platform?
PPC (Pay-Per-Click) advertising means you pay only when someone clicks on your ad. Google Ads is the most well-known PPC platform because Google owns over 90% of the search market globally.
Launched in 2000, Google Ads (formerly AdWords) became the go-to tool for businesses to show up exactly when someone is searching for a product or solution.
5. What kind of websites does CTCX Digital Marketing build?
We build conversion-optimized, performance-driven websites designed to support your full digital ecosystem—eCommerce, service-based, startup launches, or hybrid brands.
Whether you need a sleek landing page or a robust site with multilingual capabilities, every project is grounded in UX strategy, SEO fundamentals, and mobile-first design.
6. Can I use AI to create a marketing strategy?
AI can support your strategy, but it can’t replace strategic thinking. Tools are great for speeding up research, crunching data, and even drafting content — but they don’t understand your brand, your market nuance, or your customer relationships.
At CTCX Digital, we use AI to accelerate the process — from data analysis to content ideation — while our team brings the creativity, judgment, and business insight that only humans can provide.
The result? A strategy that’s data-driven, scalable, and actually aligned to your goals — not just a pile of AI-generated suggestions.
7. What is social media marketing (SMM), and why is it important?
Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, X (formerly Twitter), TikTok, and others to connect with your audience, build your brand, increase sales, and drive traffic.
It’s essential because it meets your customers where they already are—scrolling, searching, and shopping daily.
8. What types of content can be used for digital marketing?
Digital marketing content includes a wide range of formats, each with unique goals:
- Blog posts & long-form articles
- Website landing pages
- Email newsletters and drip campaigns
- Social media content (image, video, carousel, story, reel)
- Explainer videos and motion graphics
- Case studies and white papers
- Product descriptions and sales pages
- Infographics and data visualizations
- Webinars and lead magnets
- Testimonials and user-generated content
- SEO-optimized pillar pages and content clusters
Each content type supports a specific part of your funnel—from awareness to conversion.
9. What are the top digital marketing trends businesses should watch in 2025?
- AI-driven hyper-personalization
- Voice search and conversational AI
- Privacy-first marketing (goodbye, third-party cookies)
- AR/VR and immersive content experiences
- The rise of niche social communities and micro-influencers
The brands that act on these now will outrank, outshine, and outperform everyone else.