We infuse messaging, UX, and content with insights from AI and human expertise — always on brand, always on purpose.
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Content audits & messaging optimization
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Website and funnel strategy
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SEO-driven content development
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Brand storytelling & persona refinement
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AI tool integration and instruction
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Creative direction via partner brand, Madrina Digital
Digital Strategy &
Content Transformation
We align your sales teams, tools, and messaging so everyone’s rowing in the same direction - ready to convert.
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CRM optimization & implementation
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Sales process mapping
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Lead pipeline design
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Team training frameworks
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Sales collateral & pitch development
Sales Enablement &
Performance Infrastructure
We architect product launches that align with market needs, sales infrastructure, and real-world business goals.
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Market research & competitive intelligence
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Product positioning & value proposition development
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Channel strategy & pricing models
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Launch roadmaps & phase-gate planning
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KPI definition & tracking frameworks
Go-to-Market Strategy &
Product Commercialization
We help product, marketing, and operations teams stay in sync - from early planning through launch readiness.
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PLM & stage-gate integration
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Cross-functional workshop facilitation
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GTM readiness assessments
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Business case development & validation
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Roadmap storytelling for internal buy-in
Product Development &
Team Alignment
Powering Your Business
CTCX is a strategy and innovation consultancy that helps businesses navigate the path from concept to commercialization. Through our execution partner, Madrina Digital, we provide end-to-end support —aligning product development with market strategy to ensure your product is launch-ready and built to scale.
Not every challenge needs another plan—it needs a partner. CTCX provides strategic guidance when you’re evolving, growing, or pivoting. Our advisors bring clarity to moments that matter most.
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Innovation audits & digital transformation
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Business model evolution
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Leadership support during GTM pivots or restructures
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Partner & vendor evaluation
Strategic Advisory &
Innovation Support
The Process
The Onda Process™ is where strategy meets execution.
The Onda Process™ is where strategy meets execution.
Developed over years of launching high-tech products, Onda is a repeatable framework that embeds go-to-market thinking directly into the product lifecycle. Instead of waiting until the end to market and sell, Onda aligns business goals with product development through every stage of the Phase Gate Process — ensuring the products you build are ready to win in the market the moment they launch.