SEO and GEO
1. Is SEO (Search Engine Optimization) still relevant in the age of AI?
Absolutely—more than ever. AI is changing how we do SEO, not why. People still search, Google still ranks, and your content still needs to load fast, match intent, and be optimized. AI helps us research faster and write smarter, but human-led SEO wins the long game.
2. What’s the difference between on-page and off-page SEO?
On-page SEO is everything you control on your site (keywords, headers, meta tags, structure, internal linking, page speed). Off-page SEO is everything outside your site (backlinks, reviews, mentions, citations). Both matter—on-page builds the foundation, off-page builds authority.
3. Why do your packages focus first on On-Page SEO?
Because if your site isn’t technically sound, no amount of backlinks will save it. On-page is 100% in our control, scalable, and predictable in results. Once that’s strong, we add off-page to boost authority.
4. Can SEO really help my company rank at the top—and save on ads?
Yes. Strong SEO reduces dependence on paid ads, lowers acquisition costs, and builds lasting trust. It’s an investment that compounds, unlike PPC, which stops when your budget stops.
5. Is organic search dead?
Not even close. Over 50% of website traffic still comes from organic search. What’s dead? Keyword stuffing and thin content. Smart, structured SEO is alive and more powerful than ever.
6. Do you provide competitor benchmarking in your reports?
Yes. We benchmark competitors’ rankings, backlinks, and visibility so you can see where you stand and how to outrank them.
7. Is it true that sometimes less content is better?
Yes. It’s about quality, not quantity. Pruned, consolidated, or updated content often outranks bloated sites with thousands of weak posts.
8. How do SEO tools actually work?
They crawl sites, track keywords, audit errors, and analyze competitors. The magic isn’t in the tool—it’s in interpreting the data and acting on it.
9. What’s the difference between SEO, GEO, and AEO?
SEO (Search Engine Optimization)
Goal: Rank higher in traditional search results (Google, Bing).
How it works: Optimize site speed, content, keywords, backlinks, and technical health.
Where it shows: Organic listings on search engine results pages (SERPs).
Metrics: Rankings, organic traffic, click-through rates.
GEO (Generative Engine Optimization)
Goal: Be cited as a trusted source in AI-generated search results (e.g., Microsoft Copilot, Perplexity).
How it works: Structured, well-cited content that aligns with how AI models retrieve and synthesize answers.
Where it shows: Inside the AI’s direct response, not just as a link.
Metrics: Mentions, citations, authority in generative results.
AEO (Answer Engine Optimization)
Goal: Position your content so voice assistants and answer engines (Google’s featured snippets, Alexa, ChatGPT-style outputs) choose your answer.
How it works: Use schema markup, Q&A formats, and concise, authoritative content.
Where it shows: In featured snippets, voice responses, or AI-driven summaries.
Metrics: Featured snippet share, voice query answers, inclusion in answer engines.
In short:
SEO = Ranking in search engines.
GEO = Being included in AI-generated responses.
AEO = Being the answer in snippets and voice queries.
10. What’s the difference between Geographic GEO and Generative GEO?
1. GEO = Geographic Optimization (the “old” GEO)
What it means: Optimizing your site for location-based search. Think local SEO: “best dentist in Miami” or “pizza near me.”
Tactics: Google Business Profile, local citations, location keywords, reviews, and hyper-local content.
Goal: Get found by people searching in a specific geographic area.
2. GEO = Generative Engine Optimization (the “new” GEO)
What it means: Optimizing for AI-powered search engines like Microsoft Copilot or Perplexity. Instead of ranking in the 10 blue links, the aim is to be cited in AI’s synthesized answers.
Tactics: Structured content, clear sourcing, authoritative tone, and schema markup to make content machine-readable.
Goal: Get your brand included inside generative answers, not just linked on a results page.
Why the confusion?
Both terms use the same acronym, but they live in totally different eras:
Old-school GEO = about place (maps, local search, “near me”).
New-school GEO = about placement in AI’s answers.
In today’s context, when digital marketers say GEO, they’re usually referring to Generative Engine Optimization, because AI search is where the industry is shifting.