CTCX Insights

Perspective bridges creativity and intelligence — the human lens and the machine’s logic. At CTCX Digital, we explore how AI can enhance, not erase, originality by blending human insight with technological precision to create content that truly connects.

We tested Writesonic against ChatGPT in a live copywriting challenge to see which AI understands brand tone, SEO, and storytelling best. Using the same prompt, both tools created a company description for CTCX Digital. The results revealed a clear difference: Writesonic delivers speed and structure, while ChatGPT produced richer, more brand-aligned content. The competition highlights how AI can assist — but not yet replace — strategic human direction in marketing.