Before campaigns, analytics, or automation can perform, the underlying platforms must be selected, structured, secured, and connected correctly. CTCX Digital audits the full digital environment, identifies ownership and access risks, corrects hierarchy and integration problems, and builds a platform structure designed for long-term growth.
The work may span Google properties, Meta, Facebook, Instagram, YouTube, TikTok, Microsoft, LinkedIn, Shopify, Wix, WordPress, WooCommerce, CRM, email, merchant feeds, and analytics tools. Not every company needs every platform, so recommendations are based on the business model, audience, products, markets, and growth objectives.
Service Highlights
• Select only the platforms the business actually needs
• Protect ownership and simplify employee/partner access
• Connect marketing, commerce, analytics, and reporting
• Capture reliable data before advertising begins
• Build a scalable foundation for future channels and growth
Who benefits from this service?
• Businesses preparing to advertise or scale
• Companies with disconnected digital platforms
• Organizations unsure who owns critical accounts
• Businesses changing agencies or internal personnel
• eCommerce companies integrating sales and marketing systems
• Companies with unreliable analytics or attribution
• Multi-brand, multi-product, or multi-location organizations
What is Included?
• Current platform and account inventory
• Platform selection and ecosystem recommendations
• Business account hierarchy and architecture
• Ownership verification and backup administration
• Role-based employee, partner, and agency permissions
• Security, authentication, and recovery review
• Google, Meta, TikTok, Microsoft, YouTube, commerce, CRM, and email integrations
• Pixels, tags, events, merchant feeds, and conversion setup
• Analytics and attribution foundation
• Advertising-readiness review
• Architecture diagrams, access matrix, documentation, and training