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Portrait of Anna Amoresano, CEO of CTCX Digital and Madrina Digital, expert in GTM strategy and innovation consulting

Strategic leader, technologist, and product launch architect with 35+ years of experience across startups, global tech firms, and emerging platforms coupled with 15+ years as a consultant to visionary founders and high growth teams.

“CTCX is built to help leaders move fast without sacrificing strategy—because a successful product launch changes everything.”

-Anna Amoresano, Founder & CEO

Engineering the Path from
Concept to Commercialization

From Vision to Velocity
 

 

Campania Trading Corporation is the parent company of CTCX Digital and a strategy and innovation consultancy rooted in decades of experience leading high-tech product launches, market expansion, and organizational growth.

 

Operating at the intersection of technology, product development, and go-to-market execution, CTCX Digital helps founders, CMOs, and product teams transform vision into momentum and measurable growth.

 

Backed by a strong team of experts, CTCX Digital brings clarity and momentum to the moments that matter most — during times of change, growth, or reinvention.

Abstract graphic representing product development process for startups and innovation teams

The Founder

The Founder

Strategy Meets Delivery

 

CTCX Digital turns strategy into motion—transforming frameworks into action plans, and action plans into measurable outcomes.

Our approach is powered by the Onda Process™, a proprietary methodology that weaves go-to-market strategy directly into the product development lifecycle.

By aligning business strategy with the Phase Gate / PLM process,

 

Onda ensures that:

  • Products are aligned with a clear market need.

  • Sales and channel strategies are built early.

  • Marketing readiness is integrated pre-launch.

 

To bring these strategies to life, we collaborate with Madrina Digital, our creative production brand—delivering everything from brand positioning and messaging to design and final implementation.

Diagram showing process improvement strategies for go-to-market execution and team alignment
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